About Us

Making every home a NICE home. NICE was founded in 2011, another endeavor launched by Al Fozan Holding Company, a pioneer concept in the retail homeware sector, as a leading manufacturer and retailer of household items in the Kingdom.

The main goal of “nice” is to provide customers with the best products from around the world, designed and selected by Saudi designers as well as a highly experienced purchasing team with multi-cultural backgrounds.

NICE Showrooms are a unique shopping destination, with a geographic footprint in six cities spanning the Central, Eastern, and Western provinces.

“Nice” is committed to delivering an inspiring shopping experience by providing the best options for both, traditional and modern Saudi homes.

The wide range of products at “nice” includes everything the house needs from kitchen and serving tools, tableware, tea and coffee, furniture and décor, to bedroom and bathroom amenities, and more, helping families to furnish their homes elegantly at reasonable prices. 

For more information about Al Fozan Holding Co., you can visit their website .